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November 24, 2025
Behind the Scenes with KANDICO at The Toy Insider’s Holiday of Play 2025
The Toy Insider’s Holiday of Play 2025 lit up New York City on September 16 at Pier 59, bringing together more than 200 members of the media, influencers, and leading toy makers for an exclusive, high-energy celebration of all things play. From sneak peeks of the season’s hottest toys to hands-on demos and creative showcases, the event was a true highlight for the toy industry — and KANDICO was thrilled to be part of the action.
The Star of the Booth: Squishyverse Snackipoos
Taking center stage at KANDICO’s display was Squishyverse Snackipoos — a hands-on, make-your-own squishy experience that blends craft, collectibility, and creativity into one delightful creation. Guests were invited to mix, mold, and personalize their very own Snackipoos characters, complete with interchangeable accessories like eyes, mouths, and feet.
The booth quickly became a hub of excitement, as visitors experimented with color combinations, captured content for social media, and discovered just how fun it is to bring their own squishy characters to life. Snackipoos embodies everything KANDICO stands for — imagination, self-expression, and endless play possibilities.
Two Years of Innovation: The Perfect Squish
Behind the fun is a carefully crafted formula — one that took two years of testing and refinement to achieve the perfect squishy texture. Each creation is soft and pliable, yet firm enough to hold its form, and cures in just 40 minutes — ideal for kids who can’t wait to play and DIY.
With 32 Snackpoos styles across four rarity levels — Popular, Fancy, Exclusive, and VIP — and millions of possible color and accessory combinations, every creation feels unique. It’s the kind of play experience that keeps inspiring creativity, long after the first squish.
The KANDICO Crew in Action
Representing KANDICO at Holiday of Play were Katrin and Leia, who brought energy, and charm that drew the crowd to the booth. Their interactive demonstrations turned the space into a mini creative playground, drawing crowds of curious guests eager to try the experience creating SquishyVerse Snackipoos for themselves.
Their enthusiasm was contagious — and by the end of the day, the booth was buzzing with new squish lovers, happy kids, and countless snapshots of the squishy fun.
A Big Thank You to The Toy Insider
KANDICO extends a heartfelt thank-you to The Toy Insider team for hosting such a dynamic and inspiring event. Holiday of Play continues to be a key platform for celebrating innovation, creativity, and the pure joy of play — values that sit at the heart of everything KANDICO creates.
Kat and Leia left New York energized, inspired, and ready for an exciting holiday season ahead — with a few sparkles of glitter as a reminder of a truly magical day.